Product Description
Advance praise for Motivating the "Whats In It For Me?" Workforce
"The information on leading and managing generations found in this book is invaluable to all executives today. The war for talent has become increasingly fierce. Attracting and retaining this talent is critical to a successful global company. This book is a masterful tool for developing the skills required for managing multigenerational teams. It is a must-have for executives at all levels who are responsible for a companys greatest asset: its people."
--Phebe Port, Vice President Global Management Strategies,The Estee Lauder Companies
"Motivating the Whats In It For Me? Workforce has given our managers good ideas about leading the different generations in our workplace, particularly the New Millennials who we at Enterprise are especially reliant upon to grow our business every single day and, ultimately, become our companys future leaders."
--Marie Artim, Assistant Vice President Recruiting, Enterprise Rent-A-Car
"After Marston presented to our management group, approximately 400 individuals, and after we responded to the clamor for his book, it became commonplace to hear people discussing solutions to problems based on generational considerations. There arent many people discussions that occur today where we dont at least consider differences between Baby Boomers, Millennials, etc. He really changed our way of thinking!"
--Anne Donovan, U.S. HR LeaderSystems and Process Assurance, PricewaterhouseCoopers
"If you ever had any doubt that generational differences have an impact on go-to-market strategies, Marstons book, Motivating the Whats In It For Me? Workforce, provides thought-provoking realities you need to consider. This is a must-read . . . At our Sales Leadership Conference, Marston gave our top sales managers actionable ideas on how to gain better understanding of what drives todays workforce to take direct action and deliver exceptional results."
--Damian A. Thomas, General ManagerCorporate Sales Leader, General Electric Company
Rate Points :5.0
Binding :Hardcover
Label :Wiley
Manufacturer :Wiley
ProductGroup :Book
Studio :Wiley
Publisher :Wiley
EAN :9780470124147
Price :$24.95USD
Lowest Price :$13.77USD
Customer ReviewsA refreshing perspective as well unapologetically honest
Rating Point :5 Helpful Point :1
At my company and in my department, the tension between managers and their reports seem to be primarily due to generational differences. This book explains so clearly not only what the differences are, but why members of different generations behave differently and have varied expectations in the workplace.
As someone from Generation X, I was thrilled to find that this book was written by someone from my generation. Marston has clearly experienced the same types of conflicts in the workplace that I do, and he uses many examples to illustrate the sources of conflict.
Not only do I enjoy this book so much that I cant stop talking about it to my friends and co-workers, but Ive encouraged my colleagues to make some policy and procedure modifications based on what Ive read. I really hope that everyone I work with reads this book because it will help us all to understand each other, and, therefore, work together more productively.
Finally..."Enlightenment"!
Rating Point :5 Helpful Point :0
This is the most enlightening book I have read in years! As a Baby Boomer, I have been struggling with trying to understand the younger folks I have working for me. Even some of my younger managers leave me scratching my head wondering if everyone has gone insane! Now I get it. Its not me,is the great generational divide and this book has brought me much clarity and understanding. We, the Boomers, are still in charge, and until I am ready to retire, the knowledge in this book will help me to keep my sanity.
This book rocks!
Rating Point :5 Helpful Point :2
Motivating the "Whats In It For Me?" Workforce. Manage across the generational divide and increase profits. Cam Marston.2007. ISBN 9780470124147. This is a much needed essential book. The author is a Gen Xer who has made a career from explaining how to get the best from a multi-generational workforce. If you, like me, need to hire and inspire Gen X and Millenia workforces, then you must get this book! It will also help you understand your children! Lessons learned, you do not "suggest" how things should be done, you tell and show, with clear directions.
1. Use clear straightforward language
2. Dont assume anything
3. When an employee gets it right, celebrate!
According to some of his research the Millenia generation is on line to be a Hero generation.
Insightful and Useful
Rating Point :5 Helpful Point :1
I chose this book as a reading assignment in a management training course precisely because I was having some difficulties motivating my younger employees.
By Marstons definitions, I am just barely a Boomer (almost Gen X myself), but by looking at my own values and having some frank discussions with my younger employees, I can tell you that his observations about how generations see the world and the workplace are dead on, at least for our small sample.
I made a bullet list of the high points of this text and started treating my employees this way. One couldnt take the heat and left. The other three have responded extremely well. In short, it works!
I cant recommend this book highly enough!
Elle
Rating Point :4 Helpful Point :0
I ordered this book to use as a resource to create a training presentation at my workplace. I had seen Cam Marston in person at a conference in 2005. The layout of the book is fairly good albeit not the end all.
Similar ItemMillennials Incorporated (2008) Getting Them to Give a Damn: How to Get Your Front Line to Care about Your Bottom Line When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work 
If your workplace feels like a battle zone and colleagues sometimes act like adversaries, you ore not alone. Today four generations glare at one another across the conference table, and the potential for conflict and confusion has never been greaterEmploying Generation Why Bridging the Generation Gap: How to Get Radio Babies, Boomers, Gen Xers, And Gen Yers to Work Together And Achieve More
If your workplace feels like a battle zone and colleagues sometimes act like adversaries, you ore not alone. Today four generations glare at one another across the conference table, and the potential for conflict and confusion has never been greater
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