Product Description
The first wave of the Millennial Generationborn between 1980 and 2001is entering the work force, and employers are facing some of the biggest management challenges theyve ever encountered. They are trying to integrate the most demanding and most coddled generation in history into a workplace shaped by the driven baby-boom generation. Like them or not, the millennials are America future work force. They are actually a larger group than the boomers92 million vs. 78 million.
The millennials are truly trophy kids, the pride and joy of their parents who remain closely connected even as their children head off to college and enter the work force. Millennials are a complex generation, with some conflicting characteristics. Although theyre hard working and achievement oriented, most millennials dont excel at leadership and independent problem solving. They want the freedom and flexibility of a virtual office, but they also want rules and responsibilities to be spelled out explicitly. Its all about me, might seem to be the mantra of this demanding bunch of young people, yet they also tend to be very civic-minded and philanthropic.
This book will let readers meet the millennials and learn how this remarkable generation promises to stir up the workplace and perhaps the world. It provides a rich portrait of the millennials, told through theeyes of millennials themselves and from the perspectives of theirparents, educators, psychologists, recruiters, and corporate managers. Clearly, the millennials represent a new breed of student, worker, and global citizen, and this book explores in depth their most salient attributes, particularly as they are playing out in the workplace. It also describes how companies are changing tactics to recruit millennials in the Internet age and looks at some of this generations dream jobs.
Rate Points :5.0
Binding :Hardcover
Label :Jossey-Bass
Manufacturer :Jossey-Bass
ProductGroup :Book
Studio :Jossey-Bass
Publisher :Jossey-Bass
EAN :9780470229545
Price :$24.95USD
Lowest Price :$12.47USD
Customer ReviewsFantastic Subject and Advice
Rating Point :5 Helpful Point :6
Born between 1980 and 2001, "millennials" challenge us as they move into their roles of student, worker and citizen. For anyone that has experienced these trophy children, they realize that we (management) need help and guidance. This is a well-crafted book that will help you adapt to the demands of the millennial generation. It is also full of advice on how to retain this generation. As pointed out in this important work, attracting is one problem. Retention is quite another.
Spending most of my career in human resources as a manager and now as a human resources corporate director, I have experienced many of the attributes from this generation and found this to be a very helpful book for planning the future. Ron Alsop shares his insight and helps us understand the many facets of this fascinating albeit frustrating group. As I read the book, I wrote down many of the conflicting qualities and characteristics of these millennials.
1.High sense of entitlement
2.Philanthropic
3.Surprisingly Community-minded
4.High premium on career success
5.Job-hoppers
6.Not Loyal to any employer
7.Technologically savvy
8.Committed to self-determination
9.Confident
10.Hard working
11.Achievement oriented
12.Display poor leadership abilities
13.Not good problem solvers
14.Demand freedom and flexibility
15.Expect explicit rules
How can we ever hope to blend this eclectic mix of attributes? Well, this book provides a rich portrait of these young people (and their parents) and more importantly, offers sage advice on how to deal with them.
I hope you found this review helpful. Michael L. Gooch, Author of Wingtips with Spurs:Cowboy Wisdom for Todays Business Leaders.
Rating Point :4 Helpful Point :0
The "Millennials" were born between 1980 and 2001, and the first of them are just entering the work force as their Boomer parents and grand-parents are exiting it. According to many studies, the Millennials have been more coddled than previous generations (thus the Trophy Kids designation) and their parents have earned the designation of "helicopter parents," due to their willingness to drop into any situation and fix it for their kids. At the same time, Millennials are very involved in their community and how their work place participates in local and global philanthropy. Alsop takes studies and interviews with student recruiters from management, banking and investment firms to create a picture of just what the Millennials expect, how companies can meet their desires and retain what may be the most job-hopping generation to enter the work force. Good for recruiters, managers and HR personnel responsible for hiring and retention.
Spot on!!
Rating Point :5 Helpful Point :2
This book shares insight from all the right people, including the source, the Millennials. Its fun, witty, and so true! Not only would Gen Y appreciate the read, but it will give clarity to helicopter parents, career services staff, and to those employers that have no idea how to attract, recruit, retain, OR understand this unique generation.
A Must Read for Managers
Rating Point :5 Helpful Point :0
Anyone working with members of the Millennial generation will want to read this informative book by Wall Street Journal writer Ron Alsop. He offers an insightful look at the newest generation to join the workplace by covering the upsides (tech savvy, bright, high aspirations) and the downsides (entitled, informal, impatient) using real world examples from managers at Fortune 100 firms and career services professionals from major colleges and universities.
The Trophy Kids Grow Up is balanced and well written, and will give you the information youll need to successfully manage this group.
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