วันศุกร์ที่ 19 ธันวาคม พ.ศ. 2551

Plugged In: The Generation Y Guide To Thriving At Work

Plugged In: The Generation Y Guide to Thriving at Work

Product Description


They make up nearly one-third of all Americans living today. Born after1980, theyre now pouring into the work world with values, aspirations, and approaches that differ markedly from their parents-- and coworkers. Theyre Generation Y.



In Plugged In, Tamara Erickson shows Gen Ys how to use their own unique strengths to understand and influence their professional relationships, to figure out how they define "success," and to help them find their way in the changing workplace.



Filled with Ericksons extensive research into demographic trends and thoughtful insights, Plugged In gives Gen Ys the information they crave to connect with the working world and to craft the lives they want.



The author reveals:


  • A framework Ys can use to develop their own criteria for making career choices
  • The unique assets and strengths Ys bring to the workplace
  • How Xers and Boomers view Generation Y and how the different generations can collaborate more effectively at work
  • 10 rules that can help Generation Ys succeed in the corporate world



    With her trademark warmth and liveliness, Erickson provides a thoughtful, valuable guidebook for the latest newcomers on the corporate scene.
    Rate Points :4.0
    Binding :Hardcover
    Label :Harvard Business School Press
    Manufacturer :Harvard Business School Press
    ProductGroup :Book
    Studio :Harvard Business School Press
    Publisher :Harvard Business School Press
    EAN :9781422120606
    Price :$16.95USD
    Lowest Price :$8.47USD
    Customer ReviewsGood book for those preparing to start first jobs
    Rating Point :4 Helpful Point :0
    This is a good book to give to high school or college graduates who are embarking on their first jobs. The book discusses future trends, Gen Y characteristics and how they may clash with those of older generations, the personality types and the most suitable professions. It also sprinkles on some future predictions of the workplace. Lastly, it discusses ways to mesh with the older generations at work. This is a good life and career road map to better understand oneself, ones career choices, and getting along with ones co-workers.
    A must for any comprehensive business collection
    Rating Point :5 Helpful Point :0
    Generation Y enters the workforce with Facebook, text messaging and email savvy - but also with habits termed narcissistic and impatient in the traditional work world. PLUGGED IN is for Generation Y and helps these members plug their unique abilities into the changing work world. More than just a career guide, it covers how to use generational differences to business advantage, and is a must for any comprehensive business collection.

    Diane C. Donovan
    California Bookwatch

    Fine--but wrong format? Or wrong target audience?
    Rating Point :4 Helpful Point :0
    The promotional blurb reads, in part, "Erickson admits that her own Generation Y son informed her that he would prefer to consult a blog for career advice rather than dead-tree technology." Its a good point. Theres nothing fundamentally wrong with the content of this book, but is the target audience really going to want to read it? And is Harvard Business School Press going to know how to market it properly to that demographic? I wonder.

    Heres another salient bit: "Despite gearing her message to younger workers, Ericksons effort speaks to a much broader audience: her examination of what influences and motivates this emerging generation would be of interest to potential employers and marketers." Id be interested to see a breakdown of sales. Will it mostly be Gen-Y folks buying this, or will it in fact be potential employers -- or even Gen-X types and baby boomers seeking to understand their competition? Im a member of Generation X myself. I wonder if directing this at us, instead, would have made for a better book.

    Perhaps that can be Ericksons follow-up?
    For my son , but I read it too
    Rating Point :5 Helpful Point :0
    As my son is part of the Generation Y , I thought this would be a good read for him , now that he is past the age of fatherly advice (at least he thinks he is).
    Creative and informative , this book presents many thoughtful ideas and approaches for success in ones work life. Although many of the principals could apply to any generation of worker , it is specifically geared to those born after 1980.

    Do yourself , and your child a favor , give this for Christmas instead of (or in addition to) the latest video game.
    This Kind of a Book Only Comes Along About Once a Decade.
    Rating Point :5 Helpful Point :0
    Last week while I was reading this book I met my youngest son at a Boston Sports Bar for dinner. I arrived early and my "Y" Generation son arrived slightly later. He asked what I was reading and I told him it was about him--the "Y" Generation. He asked if he could see it while we waited for his girl friend to arrive. He became absorbed in the book almost immediately while I watched the Celtics game. When his girl friend showed up she commented on the fact that she had never seen Eric reading a book. She said he only read his computer screen. Now I knew better, since I was his father. He reads a lot, but probably not around his girl friend who might consider it impolite to read in front of her.
    Anyway, the three of us discussed the book and I practically had to pry it away from my son when our meal was complete. I told him he could borrow it as soon as I finished my review. He said he was looking forward to it.
    Over the years, I recall several books similar to this one that fascinated me. One of them was "Future Shock." Previous to that "The Media is the Message" had a similar effect on me. More recently I enjoyed "The Millionaire Next Door."
    Based on my own personal experience with both the "X Generation" and "Generation Y" I think this book has hit the nail right on the head. Its difficult to give much detail about the authors message because each page is packed with fascinating observations including many charts and graphs depicting her research on the subject. Basically this book defines the "Y" Generation as well as the "X" Generation and the Baby Boomers. It compares how they grew up, what influenced each of them and how that effects how they think and do things. The "Y" Generation comprises the people born between 1980 and the first few years of 2000. They are the first generation that was "plugged in" to technology from the time they were born. Use of technology and the Internet and networking in all its forms is as natural to them as breathing. The author goes into great detail explaining how the "Y" Generation, which is slightly larger than the Baby Boom Generation in the USA but more than double the size of the Baby Boomers on a global scale will soon be moving into and changing the worlds workforce. Since with medical advances, most of this generation will live to be 100 years old and in many cases will be working for 60 or 70 years, they will probably achieve success and satisfaction in at least three major careers during their life times. The author uses her research to explore what motivates Generation Y and why their motivating factors and work style is so different from the Traditionalists, Boomers, and Generation X.
    In college I was a sociology major with an economics minor so I naturally found this material fascinating, but its so well written that its difficult not to get hooked on it. While its not exactly what Id call a "page turner" I found I liked it well enough to carry it in my coat pocket so I could read it at the slightest opportunity. I read it instead of the newspaper. For those people who are the parents of Generation Y or are working with them, this should be required reading. The author has some really marvelous insights that she gained from her extensive research. There are also many surprises in store for the reader. She finds that the power of positive thinking is still as important as it ever was. So take heart, we older folks arent completely out of the equation as yet and this book clues in Generation Y as to how we think and how to work in harmony with us even if what we do and think seems very old fashioned to them. It also provides us cave men some helpful information on how to understand and work in harmony with the "Y Generation." This is a manual for getting along and finding satisfaction in the world of work. Im delighted I found it.

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